Folio totals (Premium, Policies, Items, Sales) are your office's official production numbers. Ximena Cruz's, Deija Olson's, and Samuel Sweet's Farmers-carrier premium, and Brandon Smith's Farmers-, Foremost-, and Brokered-carrier premium, for the current folio (Jul 18 – Aug 19) are confirmed line-by-line from AgencyZoom's Written Business report — those rows are marked "confirmed." Everything else (other carriers, older folios) is still reconstructed from the 29 sold records visible to this AgencyZoom sub-user login, so treat unmarked rows as partial until confirmed the same way. New sales are added to daily #s and the office total when confirmed via AgencyZoom lookup — ask to "log this sale" and it happens in the same reply.
Producer Breakdown current folio · Jul 18 – Aug 19 · Team
Performance Metrics
Leads
Quotes
Appts
Shows
Sales
Close %
Policies
Premium
Policies/Sale
Premium/Sale
Revenue/Sale
Quote→Sale %
Show→Sale %
Perf Index
Carrier Mix
Policy Type Mix (confirmed)
Bucket
Premium
% of Total
Sales Funnel team-wide · current folio
Leads → Contacts → Quotes → Appts Set → Appts Held → Sales → Policies
Metric
Formula
Value
By Producer
Producer
Leads
Contacts
Quotes
Appts Set
Appts Held
Sales
Policies
Contact Rate
Quote Rate
Lead→Sale
Quote→Sale
Contacts is real, live data — count of leads currently sitting in AgencyZoom's "Contacted" pipeline stage (Pipeline id 4539), pulled directly from the API. This reflects only that one pipeline, so it's a lower bound, not a complete count across the whole agency.
Appointments Set, Appointments Held, Appointment Set Rate, Show Rate, and Close Rate (Sales÷Held) have no data source in AgencyZoom via this account's API — shown as unavailable rather than estimated.
Leads uses the same definition as Producer Performance (open pipeline + sales this folio) — NOT AgencyZoom's raw "New" stage count, which showed an implausible 8,936 for one producer alone, almost certainly stale historical records rather than real active leads.
Some Contact/Quote rates exceed 100% (e.g. Samuel, Miguel) — this is a real scope mismatch, not an error: "Leads" is folio-scoped (this period only) while "Contacts" is a live, all-time snapshot of who's currently sitting in that stage, so the two aren't measuring the same window. Read these as directional signals of activity level, not literal conversion percentages, until Leads and Contacts can be pulled on matching timeframes.
Producer Performance Analysis all producers · current folio
Producer
Leads
Quotes
Appts
Shows
Sales
Close %
Policies
Premium
Policies/Sale
Premium/Sale
Revenue/Sale
Quote→Sale %
Show→Sale %
Perf Index ⓘ
Appts, Shows, and Show→Sale % have no data source in AgencyZoom via this account's API — shown as unavailable rather than estimated.
Leads = still-open pipeline leads + sales closed this folio. Quotes = sales + open pipeline leads with a logged premium (likely undercounts true quoting activity — see Scorecard methodology note).
Revenue/Sale is commission ÷ sales as a simple average; actual commission is calculated on cumulative folio premium with tier thresholds, not per-sale, so this is directional.
Premium/Producer and Sales/Producer appear in the summary line below the totals row (total ÷ number of producers with a sale this folio), since they're not meaningful as a per-producer column (it would just restate that producer's own numbers).
Performance Index = 40% Premium + 20% Policies + 15% Close Rate + 15% Policies/Household + 10% Premium/Household (as a quality proxy — see note below), each scored against a benchmark and capped at 120% to prevent one outlier account from dominating the score.
Premium and Policies are ramp-adjusted by tenure (producers under 6 months get proportionally scaled volume targets); Close Rate, Policies/Household, and the quality proxy are NOT tenure-adjusted, since those reflect skill rather than accumulated time.
Benchmarks (100% mark): $45K+ Premium/Folio, ~45 Policies (22.5 households × 2 policies), 35%+ Close Rate, 2+ Policies/Household, $2,000+ Premium/Household.
True retention/quality data isn't available from AgencyZoom (see Scorecard note) — Premium/Household is used as a proxy for the "quality" weight since it directly addresses the stated goal of preventing a few large accounts from inflating a score that should reflect consistent, high-quality household acquisition.
Tenure data shows Ximena at 36mo and Brandon at 9.5mo, but the other 6 all show an identical 1.5mo/Jul 1 start — confirm whether that's a real onboarding cohort or a placeholder before trusting the ramp adjustment for those 6.
Snapshot
Premium by Producer
Quotes Issued by Producer
Investment Priority who to coach vs who's a good ROI — this folio
ROI = Premium Written ÷ (Est. Monthly Fixed Cost [$4,510 base + HRA, per the 2026 Comp Plan] + Commission Owed this folio). Below 1.0x means the producer's written premium hasn't yet covered their own fixed cost for the period.
Producer
Premium
Quotes
Commission
Fixed + Comm. Cost
ROI
Status
Data Analyticsfolio-to-date, all producers
Premium Composition — Current Folio
Premium by Carrier
Farmers vs Foremost vs Brokered vs Other
Premium by Policy Type
Confirmed vs Unconfirmed Premium
P&C vs Life & Health Premium (official)
Broker Fees by Producer
Producer Performance
Premium Share by Producer
Policy Count by Producer
Avg Premium / Policy by Producer
In-House vs Brokered by Producer
Lead Pipeline & Conversion (last 6 months)
Lead Status Mix (all leads)
Lead Source Mix (top 6)
Pipeline Stage Mix
Agent Lead Volume Share
Win Rate by Agent
Win Rate by Lead Source (top 8)
Monthly Lead Volume Trend
New vs Closed Leads by Month
Premium by Producerselected period
Folio Trend office premium by month
Sales — This Folio
#
Client
Producer
Carrier / Type
Premium
Broker Fees separate from premium — not counted in office premium total
Client
Producer
Date
Fee
Sourced from the Leads sheet in your AgencyZoom tracker, scoped to each producer's actual tenure — not blanket all-time history. A 1-month hire is measured against their own month, not a 3-year veteran's 6-year data trail. Only a fraction of leads have a recorded soldDate/quoteDate, so treat rates as directional. Rows flagged in red show a sold date recorded before the create date — a data entry issue in the source, not a calculation error here.
Folio Goal
Since Joining — Funnel
Metric
Value
Leads Assigned vs Sold
Performance Detail
Premium Sold by Day of Week
Where Their Business Came From
Quoted Pipeline — Live from AgencyZoom
#
Customer
Source
Pipeline
Quoted Premium
Created
Last Activity
x-Date
◆
EXECUTIVE SCORECARD
MTD (Aug 1 – Aug 19, 2026)
Updated Aug 19, 2026
📊 Retention Rate
—
No data source available. AgencyZoom's API doesn't expose renewal or retention tracking — this would need to come from a different system or manual tracking to populate honestly.
🚩 Premium vs Goal, by Producer
Methodology notes: "Quotes" = policies sold + currently-open pipeline leads with a logged premium.
This likely undercounts true quoting activity, since AgencyZoom removes a lead from its pipeline stage the moment it's marked Dead —
quotes that didn't convert and aren't in our separately-verified SDR transfer log aren't reflected here, so Quote→Sale % should be read as directional, not precise.
Appointments Set/Held, Show Rate, Close Rate, and Retention have no available data source in AgencyZoom via this account's API access — shown as unavailable rather than estimated.
Computed per the Ironwood Insurance 2026 California Producer Compensation Plan (effective Jan 1, 2026), applied to real confirmed sales for the selected folio. Qualify with $20,000+ premium AND 2+ Life term policies (or 1 IUL policy), OR $50,000+ total premium (any mix). Tier is set by total premium per the plan's table: 6% at $20K, 7% at $40K, 8% at $60K, 9% at $80K, 10% at $100K+. Full tier rate applies to Farmers/Foremost premium, half tier rate to Brokered premium, flat 50% to Broker Fee premium (all gated on qualifying), plus a +2% accelerator once total premium exceeds $120K. Only carrier-confirmed premium counts toward qualification — unconfirmed premium is excluded until confirmed. No IUL sales are on record, so that qualification path isn't currently in play.
Detailed Calculation — Folio-to-Date
Producer
Total Premium
Life
Qualifies?
Tier
F/F Prem.
Other Prem.
Fee Prem.
Comm. F/F
Comm. Other
Fee Comm.
Accelerator
Total Comm.
SDR Performance Bonuses monthly pay period — August 2026
SDR
Transfers Logged
Qualified Transfers
Qualified Bonus
Bound Policies
Bound Bonus
Conversion Rate
Total Bonus
Hourly pay ($18.45/hr per the offer letter) is not included — no timesheet or hours-worked data exists in any source uploaded so far. This is the performance bonus portion only.
From the Daily Report for Huddle tracker's SDR Transfers log. 2 placeholder/test rows were removed from the source; everything below is real transfer activity.
Transfers by SDR
Transfers by Producer
Outcome Mix
Which Producer Closes the Most Transfers
Producer
Transfers Received
Won (live)
Close Rate
"Won" is AgencyZoom's live status on the verified transfer subset (Akash, Jackeline, and Rhon where quote-confirmed) — not the full transfer log, since only verified ones were cross-checked live.
SDR Conversion Rate — Transfer to Bind
SDR
Qualified Transfers
Bound Policies
Conversion Rate
Conversion Rate = Bound Policies ÷ Qualified Transfers (a qualified transfer is one with a real, verified quote premium logged in AgencyZoom). See the Commissions tab for the full per-SDR breakdown.
All Transfers
#
Date
SDR
Client
Phone
Category
Producer
Action
Outcome
From the Daily Report for Huddle tracker's To Do List — a recurring daily checklist plus a running list of open one-off issues.
Daily Recurring Checklist
Task
Category
Priority
Due
Notes
Open Items sorted by priority
#
Task
Category
Type
Priority
Responsible
Due Date
Days Open
Status
Notes
Lead Pipeline (all leads, last 6 months) 1,499 leads sampled